Jeff Rottman designed the forms to make his own work as a production potter in 2002. Prior to that, he worked as a merchandiser/sales rep in Home Improvement stores where he had began to wonder if one of the multiple wood materials would work more efficiently than plaster. The current starter set represents the sizes he used the most.
He then added tools and tricks along the way, problem-solving his way into a whole line of products. Being a full-time production potter and offering classes to the community around him helped to develop the business. Sharing ideas, learning from the participants in classes, and garnering the support of the pottery community was also a big part of the development.
Keep solving problems and you will be surprised where you end up.